celebrity iou season 2 hgtv gwyneth paltrow property brothers

If you're a fan of HGTV, you will probably know that nearly everything that the Property Brothers, Drew and Jonathan Scott, touches turns into home renovation gold. This includes one of their latest series, Celebrity IOU, which became a big hit in its first season, and is now airing Season 2. But, Oscar winner and Goop founder Gwyneth Paltrow just revealed that she had to miss her episode of the popular show, and we know why.

Across almost two full seasons, Celebrity IOU has seen a lot of success as Drew and Jonathan Scott have helped celebrities (like an emotional Brad Pitt, a very well dressed Allison Janney, and a thankful Kevin Hart) repay the important people in their lives by fixing up their homes. This week's episode featured Gwyneth Paltrow, as she joined the Property Brothers to help renovate the new townhome her assistant, Kevin Keating, bought recently. But, it turns out that she had to miss her big HGTV debut, and for a reason some of us can probably relate to. Take a look at what Paltrow posted to her Instagram to explain the situation:

Form the looks of the post, which saw Kevin Keating post about the episode and how his boss / friend Gwyneth Paltrow and the Scott brothers were "tresspassing" on his property, there was a very simple reason that kept Paltrow from catching her time doing demo on walls and helping to redesign Keating's newly bought home. It was on too late for her!

When you first think about it, I can imagine that it probably seems silly that Gwyneth Paltrow couldn't stay up to watch Celebrity IOU, which airs at 9 p.m. EST. But, most of her working life has likely been spent as someone who needs to get up very early in the morning. Actors, especially if you're the star of a movie or TV show, frequently have to be on set before dawn for a number of reasons, including getting their hair and makeup done, and getting into wardrobe.

Of course, since 2008, Paltrow has also been running Goop, her wellness and lifestyle brand, which has become the focus of her career more and more. It's probably difficult to run a major company and stay up until all hours of the night, and also get up super early to make sure business gets done every day, so I can certainly see Paltrow making a bee-line for bed nightly well before primetime and when Celebrity IOU is on.

Plus, can't you just see Gwyneth Paltrow having some extensive nighttime ritual involving a fancy face wash, investigating the landscape of her vulva in a mirror, and slipping into some super expensive at-home wear (but maybe not those vagina candles)? That's gonna take time, you guys.

Drew and Jonathan Scott were able to help Gwyneth Paltrow turn Kevin Keating's home into the dream space he's wanted for so long by updating his kitchen, living room, and some spaces upstairs. So, while Paltrow might not have been able to tune in for Celebrity IOU, she certainly did a lovely thing for her assistant.

Celebrity IOU airs Mondays at 9 p.m. EST on HGTV, but for more to watch right now check out our 2021 summer TV schedule!

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