Every family has its own unique traditions when the holidays roll around, but watching a Christmas movie is one of the most universally-beloved elements of the most wonderful time of the year. From How The Grinch Stole Christmas to Home Alone to Die Hard to Lethal Weapon (yes, it's a Christmas movie), there's seemingly no shortage of holiday classics to help you get in a festive state of mind. However, one of the most enduring and iconic Christmas movies of the bunch is Frank Capra's It's A Wonderful Life, and it looks like the 71-year-old movie once again proved its iconography by drawing in a massive audience for NBC this year.
Now that the numbers have started to roll in, it's becoming increasingly clear that It's A Wonderful Life once again brought in a massive viewership over at NBC just in time for the holidays. The network aired the film on Christmas Eve (the most fitting time to play it), and the broadcast generated a total viewership of 4.7 million viewers. It's A Wonderful Life was already a relatively popular Christmas tradition for many households, but this number seems to show a 3% increase over the 2016 broadcast of the film.
Beyond the sheer strength of It's A Wonderful Life's numbers, it also looks like the film has become NBC's most-watched movie in over a year. This comes after last year's airing of Dolly Parton's Christmas of Many Colors: Circle of Love, which brought in roughly 11.6 million viewers during its time slot when it aired on November 30, 2016.
It's not hard to understand why It's A Wonderful Life has developed such a sterling holiday reputation. In fact, it's arguably the go-to holiday movie for many families all around the world. The film centers on George Bailey (Jimmy Stewart), a man who wishes that he had never been born on Christmas Eve, before considering taking his own life. From there, he finds himself visited by a guardian angel (Henry Travers) who shows him how the world would be different if he had never been around to influence the lives of those around him.
It's A Wonderful Life may have become a significant holiday boom for NBC, but there's still plenty of new content coming to the small screen over the course of the next few months. To keep yourself up-to-date on all of these properties, make sure to take a look at CinemaBlend's fall TV premiere guide, as well as our midseason premiere guide.